The German premium audio brand Senheiser is changing things up a bit by launching a series of pop-up stores in New York and the San Francisco Mission District.
The pop-up stores are unlike most pop-ups due to the fact that it features its very own DJ booth, interactive installations and other concepts.
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“The primary mission of these pop up stores is to offer urban consumers a deeper appreciation of premium sound, while encouraging them to foster a closer relationship with Sennheiser”
The concept pop-up store follow in the company's “Let Your Ears Be Loved” campaign that launched earlier this year.
If you're in the area make sure to check it out and let us know how it is.