Deadmau5 Explains Why He Broke His Promise To Produce Bo Mason’s Album

Back in November of 2017, Deadmau5 told the vocalist Bo Mason that he would produce his entire album if he received one million plays on his song. After flooding Reddit users and his fans, Bo Mason accomplished this major feat, but Deadmau5 was nowhere to be found.
Just recently Deadmau5 explained the situation for everyone curious. Apparently, Bo Mason kept messaging and tweeting and getting his friends to tweet at Deadmau5. Then his friends would constantly retweet every statement mentioning Deadmau5.
Deadmau5 explains that is just became too much and “ultimately just repelled me from the whole idea.”
One fan put it, just because it’s a tweet, doesn’t mean it’s a binding contract.
Well that explains things.
I've told him. He just kept messaging and tweeting and getting his friends to tweet at me and constantly RT'ing everything publicly, and it just became too much, and ultimately just repelled me from the whole idea. And that's that. https://t.co/Ea0aj59tfz
— Goat lord (@deadmau5) August 5, 2018
Wel nothing really, Ive been backlogged as fuck with all sorts of problems and work, it happens man. then he resorted to dragging me through some shit tier EDM blog? That's annoying. I wish him well. https://t.co/Pz8mIQRUwg
— Goat lord (@deadmau5) August 5, 2018
You should also assume when you constantly annoy a dude, he's probably going to distance himself. Mind your own fuckin business.
— Goat lord (@deadmau5) August 5, 2018
How This Whole Thing Started
The original pledge went down back in November 2017. Deadmau5 told Bo Mason he’d fly him out to his mau5trap studio and co-produce his entire album, on the condition that Bo hit one million total plays across his catalog on SoundCloud. Bo rallied his fanbase hard to hit that number, and he actually got there. At the time, it looked like Deadmau5 was even clearing space on his production calendar to make good on it, which is exactly why fans were confused nine months later when nothing had happened.
Reading Between The Tweets
Deadmau5 has never been shy about being blunt on Twitter, and this situation was no exception. To be clear, this is Deadmau5’s own account of why he stepped back, not something EDM Sauce is weighing in on either way. He framed it as a boundary issue around being repeatedly tagged and messaged rather than a knock on Bo Mason’s talent or his hustle in hitting the million-play mark. Whether or not you think a promise made online should be treated like a handshake deal, it’s a good reminder that even casual tweets from big artists can spiral into real expectations for the people on the other end.