Playlists have now become one of the most important aspects for artists today. Getting your music on highly followed playlist can generate thousands if not millions of streams for your music on Apple Music, Deezer, and Spotify. In this article, we'll be talking about how to get on Spotify playlists.
While many of today's most popular playlists are controlled by the streaming sites themselves and even some of the major labels, there are still plenty of independent playlist curators that artists can submit their music to. While these playlists tend to be much smaller than the playlists owned by the majors, don't be discouraged as these playlists can still help generate thousands of plays on your songs.
So unless you know the names and email addresses of each one of the Spotify playlist curators you're trying to get on, Playlist Plugging is the process by which a third party gets an artist's song placed on different playlists and there are many websites out there to help in this process.
Is Playlist Plugging Legal?
Playlist plugging is technically not legal, but it does live in a grey area. Connecting musicians to Spotify playlist curators for a fee isn't technically a violation of Spotify's rules. Spotify update its terms of service to explicitly prohibit “selling a user account or playlist, or otherwise accepting any compensation, financial or otherwise, to influence the name of an account or playlist or the content included on an account or playlist.”
Streaming Promotional Groups
While there are plenty of companies that you can pay to get added to Spotify playlists, this article is about connecting you directly to the curators.
Best Spotify Playlist Pitching Service
Playlist Push connects artists with hundreds of independent Spotify playlist curators. Once you get on the PlaylistPush website, the website asks you whether you release music ‘an artist' or your own playlists ‘a curator'. So if you're a Spotify playlist curator and you've been wondering ‘how do I make money on Spotify,' PlaylistPush helps Spotify curators monetize their playlists. On the artist side, once you apply for a Playlist Push campaign and select all of the genres that fit your music, Playlist Push will recommend your song to hundreds of different Spotify playlist curators. For each song submitted on Playlist Push, the curators must listen to your track, decide whether or not to include it on one of their playlists, and a review of the song.
Visit Playlist Push here.
Spotlister is another Spotify playlist pitching service. Artists and Spotify curators can both access Spotlister. Spotlister describes its service as the artists themselves will get personalized suggestions of playlists that best match their music, while curators will be sent music from the artists themselves. Unlike Playlist Push, Spotlister lets any artist sign up for their own account and get started in minutes. When submitting a song, the curators have the option to add the song to their playlists for a selected amount of time. If the curators review the track and don't like it, they can say no and state why they aren't interested in the song for their playlists.
Spektrol.io is the newest tool for music producers. The service bids itself as analytics for YouTube channels, artists, record labels, and Spotify playlists. Within the Spektrol dashboard, playlist curators are able to create submission gates with the GateKeeper functionality. From there, the playlist curator is able to determine what their submission fee is and whether or not, they'll accept or deny the song submission.
Related: Spotify Equalizer
Illustration by Stevo / EDM Sauce