Swedish mega clothing brand, H&M is choosing EDM for its summer campaign! Along with featuring supermodels Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly; H&M is partnering with fellow Swedish mega DJ's Axwell /\ Ingrosso for their upcoming summer campaign. H&M has already teamed up with Coachella where Axwell /\ Ingrosso will also be performing.
Today, H&M has announced Axwell /\ Ingrosso's new track ‘Sun Is Shining' will be featured as the official summer campaign anthem for H&M's commercial starting April 30th. April 30th will also act as the Swedish duo's official song release date. It sounds like the sun is already shinning for Axwell /\ Ingrosso and be sure to keep an eye out for their upcoming album!
Here is what Axwell /\ Ingrosso had to say about their recent partnership:
[pull_quote_center]“It was amazing for us to work with H&M on this summer campaign with our new song, Sun Is Shining. We’re always proud to work with Swedish brands, and with summer finally upon us we can’t wait for everyone to hear one of the songs from our forthcoming album.”[/pull_quote_center]