Facebook and Live Nation have teamed up to launch an ‘Official Events' tab on artist pages that will now link up to the Ticketmaster purchase pages. The new tab was debuted on Jay Z and Beyonce's Facebook pages, but will soon be available to all music pages, sports teams, theater and family events.
“This will benefit millions of concert fans, and this launch could not have been possible without the collaboration with both artists and their management teams,” said Ryan Okum, EVP of digital marketing for Live Nation U.S.
Users who ‘save’ or ‘join’ an event will be notified by Facebook of when tickets will go on sale and the four shows closest to their location.
