Ticketmaster has just rolled out a new feature on their digital ticket buying service which will help prevent scalping in North America. Their new feature allows concert goers to transfer tickets to another person's account for not additional fees. Ticketmaster says that fans will need to log into their account, click the on their tickets and how many they wish to transfer, enter the name and email address of the recipient and the recipient will just have to accept the tickets.
The digital transfer via mobile devices will be available this Spring.
[Source: Billboard]
