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Oso Brings a New Era of R&B

Rhythm and Blues is undoubtedly a globally celebrated musical sound. As the name suggests, R&B is something special that springs from the soul, a feeling that can rock the core of your emotions. As a result, the sound constantly evolves, with artists digging deep into their creative hubs to serve their audience with something authentic and thrilling.

Though he is yet to break into the mainstream, Oso is one of the prolific R&B talents to watch out for. Oso is quicking making his presence known in the industry with a new era of R&B sound that is thrilling music lovers. His recent releases “Fumbled” and “Hideaway” are doing exceptionally well, amassing thousands of streams across various platforms. These two classical tracks are great examples of Oso's capability, and there is no doubt that the young talent is destined for more success.

The New York Based artist was born in Italy, and like many global talents, music has been part of his life from a young age. Oso was enticed by the chilled and moving nature that R&Bs present and has never turned back. He began his music career waiting tables at a local Italian restaurant. Unable to keep his grades up, he got kicked out of high school, and music quickly became the only viable path for the aspiring singer. His passion saw him quickly became an unlikely connoisseur of contemporary R&B, collecting CDs from genre pioneers such as Jagged Edge, New Edition, and Jodeci.

His interest in music finally became an obsession after he saved enough cash for his own recording equipment. Over the next five years, he became a “studio fiend” as he experimented and slept in studios. The New York music community began to take notice of his sound, opening the opportunity for him to work with hip-hop legends Uncle Murda and Maino.

A born musical creative, Oso desires to go beyond mere musical perfection. He wants to revitalize the R&B scene in the city where he was raised and contribute to shaping its future. He draws his inspiration from sensational talents such as Ariana Grande, Justin Bieber, and The Weeknd, through whom he believes that R&B has become more pop-like. Following in their footsteps, Oso has crafted a unique sound that he believes will revolutionize the genre.

He is already working on an A-level collaboration with Tory Lanez, one of the R&Bs legends, a track that is due for release soon. Oso also hints at ongoing projects with other top artists, such as Eric Bellinger, Hitmaka, and Chrishan, who are well-known to the public.

Creating a thriving musical brand can take time and effort. Being a newbie in the industry can also be a challenge, says Oso, some people try to sell fake promotions to unsuspecting new artists. Thankfully, he works with an experienced team that has helped major-label artists break into success.

According to Oso, his greatest satisfaction comes from having the opportunity to pursue his passion. “Honestly my biggest success is still being able to wake up every day pursuing my passion,” he says. This gives him the energy to work late into the night to put out as much music as possible. His biggest desire is to continue bringing more positive vibes to music. “I'm with Diddy, let's put more love into our music,” Oso concludes.


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