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Spotify’s Podcast Deal with Joe Rogan Is Worth More Than $100 Million

Joe Rogan, a comedian, and host of The Joe Rogan Experience will soon become exclusive to Spotify. Beginning September 1st, Joe Rogan's full episodes in both audio and video will only be available on Spotify. While listeners won't have to pay to access the episodes, listeners will have to become Spotify users.

While financial details of the deal were not disclosed initially, the Wall Street Journal reported that the licensing deal with Spotify is worth more than $100 million. Joe Rogan expressed that he will not be an employee of Spotify, but instead will retain full creative control of his show.

With news that Rogan's YouTube will remain live, but won't contain full episodes, Spotify's stock price jumped 8% today.

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