The Chainsmokers’ “This Feeling” Re-Enters iTunes Top 20 Following ‘Monday Night Football’
It’s been rumored that The Chainsmokers have received a bid for performing at the Super Bowl and yet many believe that their performance during Monday Night Football was the true test to see if they would be right for taking the big stage.
For the first time since its release in September, The Chainsmokers’ “This Feeling” featuring Kelsea Bellerini has taken the Top 20 position on the US iTunes sales charts following their performance during Monday Night Football.
Monday’s game featured the highly anticipated matchup between the Kansas City Chiefs and the Los Angeles Rams. Due to the records of both teams, Monday’s game was one of the most watched games of the year.
Turns out the hype was justified. The Chiefs and Rams put on an absolute shootout, with the Rams eventually pulling out a 54-51 win that’s since been widely regarded as one of the highest-scoring, most entertaining Monday Night Football games ever played. With that many eyeballs tuned in for a game that ended up making headlines the next morning, it’s no surprise a halftime performance from one of the biggest pop-EDM acts in the world got a serious boost in visibility.
The Chainsmokers performed “This Feeling” live during the halftime segment, giving the song a fresh moment in the spotlight months after its initial September release. Chart re-entries like this aren’t common for songs that have already had their moment, which makes the jump back into the iTunes Top 20 an even bigger deal. It’s a reminder of just how much a well-timed TV placement, especially one attached to a marquee NFL matchup, can still move the needle for a song’s commercial performance in the streaming era.
As for the Super Bowl talk, nothing has been officially confirmed, but performances like this one only add fuel to the speculation. The Chainsmokers have spent the last several years building a résumé of high-profile TV and award show appearances, and a Monday Night Football halftime slot in front of a massive, engaged sports audience is exactly the kind of exposure that makes network executives take notice. Whether or not a Super Bowl bid ever materializes, the duo proved once again that they can deliver in a live, high-pressure setting outside the usual festival environment.
Check out the halftime performance of “This Feeling” below and see for yourself why the song is climbing the charts all over again.
