A Kaskade Marijuana Dispensary Opened in California Without his Consent
If you know a thing or two about Kaskade, you know the man doesn’t particularly care for marijuana or drugs alike. In fact, as a devout Mormon, Kaskade doesn’t really partake in any sort of partying whatsoever. That’s why the opening of a dispensary in Koreatown, Los Angeles called Kaskade Collective came as such a shock to fans of the DJ.
It’s honestly kind of a wild situation when you think about it. Kaskade has built his entire public persona around being one of the most wholesome, family-oriented guys in dance music, someone who’s been open for years about his faith and his choice to stay sober while still headlining some of the biggest festivals and clubs in the world. So having a cannabis business essentially borrow his stage name without any kind of permission is about as far from on-brand as it gets, and it’s easy to see why fans and the artist’s team alike were caught off guard.
It seems that Kaskade‘s team is aware that the dispensary exists, yet were equally as shocked as the rest of us. Of course, Kaskade and his brand have zero affiliation with Kaskade Collective and its merchandise. According to his team, Kaskade Collective will change their name within five days to avoid any issues and legal action from Kaskade.
Situations like this actually come up more often than people realize in the entertainment world. An artist’s name and likeness are considered protected intellectual property, and using them commercially without consent, especially for a completely unrelated business like a dispensary, typically opens the door to a cease and desist and, if that’s ignored, a proper trademark lawsuit. Based on Kaskade’s team’s statement, it sounds like this one is getting resolved relatively quickly and quietly, with the business agreeing to rebrand rather than dig in for a legal fight.
At any rate, it’s safe to say that good ol’ Mormon Kaskade will not be opening up a dispensary anytime soon. If anything, this whole saga is just further proof of how big his name has become, apparently big enough that people are willing to borrow it without asking first.
