Mau5trap Teases Unreleased Deadmau5 Tune And Cryptic Announcement

Deadmau5 has had a busy year in 2018. Between performances as both himself and under his Testpilot moniker as well as dropping new originals and collaborations, 2018 has clearly been the year of the mau5. Now as summer and festival season begin to come to an end, it seems that Mau5trap has something big up their sleeve.

In a video posted to social media this morning, the label has teased a major announcement of some kind. The video is interesting for two reasons. First, it flashes coordinates, which many fans have traced to Los Angeles, particularly close to world-renowned club (and Mau5trap favorite venue) Exchange.

The second piece of information is the track used in the teaser video is Deadmau5’s unreleased single, Midas’ Heel. Fans immediately got incredibly excited at the prospect of a new compilation or at least new release coming from the label.

Mau5trap has something planned – and it is no doubt going to be big. For now, this is all the information we have to work with. Stay tuned for updates as things continue to develop regarding this story.

commencing level 2… pic.twitter.com/4ucFFVUTBG

— mau5trap (@mau5trap) August 17, 2018

“Commencing Level 2” Was Exactly What It Sounded Like

That tweet caption turned out to be a direct clue hiding in plain sight — this cryptic teaser was the opening shot for “mau5ville: Level 2,” the second installment in Deadmau5’s ongoing mau5ville EP series, which Mau5trap officially confirmed was underway shortly after this post and released later that year. The Los Angeles coordinates and the Exchange nightclub reference fit the mau5ville series’ pattern of pairing each release with tie-in club events and real-world scavenger-hunt style promotion rather than a standard press release rollout.

Deadmau5’s Taste For Cryptic Rollouts

This kind of scavenger-hunt marketing has become something of a signature for Deadmau5 and Mau5trap, treating each release less like a typical single drop and more like a puzzle for the most dedicated fans to piece together in real time. Using an unreleased track snippet as the actual bait, rather than a generic teaser clip, rewarded longtime fans who could recognize “Midas’ Heel” on sound alone, deepening the sense that this announcement was made specifically for the people who’d been paying the closest attention all year.