Ultra Music Festival celebrated it's 20th-anniversary last weekend, and to call the event a success is a serious understatement. Ultra Miami is by far one of the largest electronic music in the world, but now the brand caters to a global audience through its various festivals and unbelievable live streams. In 2018 the festival smashed records by all accounts.
Record Setting Weekend
Ultra welcomed over 165,000 attendees over the course of 3 days to Miami's historic Bayfront Park. What's more is that more than 65,000,000 tuned in for the live stream. Yes, you read that correctly 65 MILLION people around the globe tuned in to watch the live stream of Ultra 20. The money that the festival generated for the city of Miami is truly unbelievable.
Surprise performances by Swedish House Mafia, Halsey, Will Smith and Above & Beyond helped pull in viewers from 6 continents and dozens of countries. Ultra 20 was truly a sight to behold. Only 50 weeks until Ultra 2019 – and who knows what surprises that event will hold.
Ultra Music Festival 2018, photo by ALIVE Coverage