Connect with us

Hi, what are you looking for?

EDM News

YouTube Will ‘Frustrate’ Users With Ads So That They Will Pay for Music

As reported by Bloomberg, YouTube is increasing the number of ads that some users will see between music videos. The newly developed strategy will help convince more of its billion viewers to pay for a subscription service from the Google-owned streaming site.

“You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad right after that,” Lyor Cohen, Google's global head of music said in an interview at South by Southwest music festival.

While YouTube has tried to increase its subscriber base in the past, Cohen says that “this time will be different.” Apparently the strategy is to “frustrate and seduce” users of YouTube's free service into paying for its paid option.

See Also: How To Change Your YouTube Name and YouTube Channel Art Size

Photo via EDM Sauce

You May Also Like


Artificial intelligence (AI) has made incredible advances in recent years, with machines now capable of generating high-quality art, text, code and more. One particularly...

EDM News

Lorde's catchy summer hit “Tennis Court” got an epic makeover from Grammy award-winning producer and musician Flume 9 years ago. The highly anticipated remix...


So you want to start a band, and you need a logo. Maybe you're a musician who wants to create your own branding, or...

EDM Sauce Guides

Portable Speaker
Best 2 Person Tents
Best EDM Outfits