Today (March 21) Ultra Music Festival marketing manager Albert Berdellans announced that Ultra Music Festival has acquired Winter Music Conference. The announcement came during a news conference aboard the yacht SeaFair.
Winter Music Conference's cofounder Bill Kelly informed people that “it's been in the works for a couple of years,” but he's been biting his tongue.
The news has surprised many people in the music industry due to the past ten years of bad blood between the two entities. In the announcement today, Ultra said it would buy WMC and essentially “reboot” it.
“It's a good opportunity to involve other regions of the world,” Kelly says.
Photo via Ultra