In anticipation of EDC Las Vegas' 2018 lineup announcement, Insomniac Events decided to announce this year's theme in quite the non-traditional fashion. Earlier this morning, Pasquale Rotella took to Facebook to say that he's happy to announce this year's theme for EDC Las Vegas on Valentine's Day… “Welcome to kineticLOVE.”

Related: EDC Las Vegas 2018 Lineup

Pasquale Rotella wrote:
“Welcome to kineticLOVE! ❤️🙌✨ kineticFIELD is where the spirit of EDC is transmitted, it represents the core of the festival. Last year’s theme was kineticGAIA, symbolizing our Mother Earth and the care we need to show for our sacred planet. 🌎✌️

In 2018 it's all about LOVE and the connections we share with one another. In this world we live in, it's more important than ever that we strengthen those bonds between us.”

For today's announcement, some lucky headliners received presents from the Insomniac Team in their mailboxes. The gifts contained custom conversation hearts that have some of the artists featured on this year's lineup as well as logos and phrases that the attendees will recognize.

EDC Las Vegas 2018 Lineup Announcement

The lineup for EDC Las Vegas 2018 will be announcing today at 4pm PST via Facebook or SiriusXM's Electric Area (Channel 52) with a special edition of Night Owl Radio. Make sure to stay tuned for the live reveal later today!

EDC Las Vegas 2018 Playlist