This past weekend, the New York Times post an article titled The Follower Factory – an exposé of an American company called Devumi that sells Twitter followers and bots that will automatically retweet celebrities, executives, musicians, and social media influencers.

Twitter records show that 330 million active users post 500 million tweets every day. Are those Twitter users real or are they bots? For Devumi's 200,000 customers, the majority are not.

While the New York Times exposé calls out only a few of their high-profile customers, two of Devumi's clients were both 3LAU and DJ Snake.

Mr. Blau said a former member of his management team bought them without his approval, while DJ Snake's team told the Times that the purchase of followers was made by a former manager.

Read the full article here.

Photo via Rukes