The Weeknd has announced this morning that he will no longer be working with H&M following their deeply offensive ad. The Swedish fast-fashion retailer came under fire on Monday (January 8) for putting a black child in a hoodie with the words “COOLEST MONKEY IN THE JUNGLE” on the front of the sweater.
The Weeknd tweeted “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…”
Apparently, H&M's apology wasn't sincere enough for The Weeknd when they wrote “This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M spokeswoman Anna Eriksson.
Check out the reactions below:
— The Weeknd (@theweeknd) January 8, 2018
Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1
— Diddy (@Diddy) January 8, 2018
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?