Yes, Borgore Did Partner With Pornhub For New Video Release: Watch
We suspected this would be the case with some funny tweets last night, but now we can confirm – Borgore has released his latest music video for ‘Savages’ via Pornhub. In a time where many say creativity and marketing is dead, inspiration comes from the most unlikely places. The mind of dubstep’s favorite side d*ck.
The savages music video can be exclusively seen via Pornhub for now and is definitely 18+ and NSFW. That being said if you want to check out it then you should follow the link in the tweet below. Shout out to Borgore for realizing the power of a site which has an outstanding Alexa rank. People will be visiting Pornhub all day today, just like any other day, but now they will be greeted with a music video instead of an unexpected babysitter scenario playing out.
Savages video out now on @Pornhub 😅https://t.co/VgqGljStCQ
— Daddy (@Borgore) August 16, 2017
Why Pornhub, Specifically
The move made a strange kind of sense once you think about the logistics. The ‘Savages’ video was too explicit for platforms like YouTube to host, so rather than trim it down into something tamer, Borgore leaned into the concept and partnered directly with Pornhub to give it a home. It’s a distribution move that lines up with his long-running reputation as one of dance music’s most deliberately provocative artists, one built well before this release and one he’s continued leaning into in the years since with videos and collaborations that push similar boundaries.
An Early Example Of Unconventional Music Marketing
Looking back, this release was ahead of a broader trend. Artists across genres have increasingly chased attention through unconventional platform partnerships rather than traditional single rollouts, and pairing a song with an atypical host site is now a much more familiar marketing play than it was back in 2017. At the time, though, a dance music video landing on Pornhub instead of YouTube was still a genuinely novel stunt, and it’s part of why ‘Savages’ got more attention for its release strategy than for the song itself.
For an artist whose whole brand has always leaned into shock value over subtlety, teaming up with Pornhub for a video launch feels less like an outlier and more like a natural next step in Borgore’s marketing playbook.
