The Chainsmokers are the latest DJs following the popular trend of Pop Up Shops. It is the natural progression in super-stardom. Space Balls told us first, MERCHANDISE is the real secret to success.
All jokes aside pop up shops have been incredibly popular with artists from Daft Punk to Deadmau5. The artists and labels who have held events are having stellar results from temporary shops selling their Merch. The Chainsmokers will be holding theirs in NYC this Thursday through Sunday. So far we only have an address and a date. No information on what people can buy yet. But we have to imagine it will be some exclusive stuff, maybe even signed merchandise like Daft Punk decided to do.
