Zedd Announced New Release–It’s Not Music
German electro-house star Zedd has come up with a new product that will only help his music career: high-quality headphones so fans can hear every aspect of his unparalleled sound in electrifying capacity.
He teamed up with Japanese technology company Double Zero for the April 10 release to construct the minimalist, over-the-ear set which is available for pre-order now. The color choices are either black or white and can be yours for a small dividend of $199.99. To give you a comparison, popular headphone brand Beats sells their high-quality sets for a measly $150-$399.99. Zedd pointed out that he wanted to create headphones that were not only aesthetically pleasing but sounded real.
“I wanted the headphones to sound real and exciting but look sexy, modern and timeless,” he said.
The pre-order sale began on April 10, and all purchases will be shipped out by Apr 19 (the official release date), unfortunately only to the United States or Japan, according to the website. There is also a meet-and-greet with Zedd in Tokyo on Apr 28 to celebrate the birth of the headphones.
Any other questions can be answered by Double Zero, and they are able to be reached on just about any social media platform. Check out the marketing video they released below and let us know what you think!
https://www.facebook.com/Zedd/videos/1637543199608633/
Also Read: Best USB C Headphones
Why An Artist Would Launch A Headphone Line
Zedd branching into hardware wasn’t totally out of left field. He’s always been outspoken about the technical side of production and sound quality, and the Double Zero headphones, officially branded the “001” model, were pitched as a way to hear his mixes the way he actually hears them in the studio. Teaming up with a dedicated audio company rather than slapping his name on an existing product also gave the launch more credibility than your typical artist-branded merch drop.
How The Launch Was Received
At the time, the $199.99 price point put the Double Zero 001 squarely in competition with mid-to-premium headphone brands, and coverage from outlets like Billboard and DJ Mag framed it as a legitimate audio product rather than a novelty. The Tokyo meet-and-greet tied the launch back to Double Zero’s Japanese roots and gave fans a rare chance to meet Zedd outside of a normal tour stop. It’s a good example of how far dance music artists were willing to go to build out side businesses beyond touring and streaming revenue, even if headphones are a pretty unusual lane for a producer to jump into.
