In the lead up to their new album, Gorillaz have unveiled a multimedia story about Noodle titled the “Book Of Noodle” as well as a reported finish date for the new album.

Related: Gorillaz Tour

Now Noodle is apparently hitting the race track as the global ambassador for Jaguar Racing's new Formula E team.

“It’s a baby – just two years old – and it only uses electric cars. Think of all the research and development into electrical engines! It will have benefits for the whole world, so I want to nurture it, support it and help it grow strong. Like one of those Tamagotchi. Remember them? Japanese invention.,” said Noodle.