In case you haven't heard yet, Jagermeister (helping people get totally wasted since 1935) is running Jagermeister's Ultimate Summer of Music, the brand's largest music initiative to date. While the well-known brand has a deeply rooted history in music, this is the first time Jagermeister is sponsoring three separate acts on three nationwide tours at the same time. The artists being sponsored are Fall Out Boy, Eli Young Band, and trance legend Paul Oakenfold.
Edmsauce was there for Paul Oakenfold's NYC show at Pacha. To start off our night, we met up for dinner with a crew of people (blogs, radioshows, podcasts, plus Paul) before his NYC show. Being sponsored by Jagermeister, the evening kicked off with shots out of pewter stag shotglasses. Followed by some totally awesome mixed drinks with Jagermeister Spiced, which is nothing like Jagermeister Original but is very delicious. You can recreate a version of what we had yourself by mixing Jager Spiced with Cherry Flavored Soda and Lime Juice. I imagine it would be epic with some rootbeer. Also, it's only 50 proof (only! ha!) which means I was able to have 5 mixed drinks and be buzzed but not obliterated. Highly, highly recommend trying this drink.
I also got a chance to try out their new mobile app called Jagerbonds. The Jagerbonds app gives fans can get access to free music downloads from each of the artists, allows you to register for VIP experiences at any of the shows, and then transforms the concert experience by combining images and videos from multiple users' social media posts into a video highlight reel of the night out. The video reel is set to songs from the artists featured in the Ultimate Summer of Music tour lineup, so fans can relive the moment and get different vantage points/share pictures. “I love the guys at Jager, I love the creativity and the approach for this,” said Paul Oakenfold.
My favorite part of the evening was at Pacha where I was able to stand in the DJ Booth while Liquid Todd from Sirius BPM was throwing down. He's a super fun, chatty, really nice guy and it was beyond awesome to basically ‘get the dj experience' during a set.