SFX Entertainment has announced plans for their acquisition of Flavorus ticketing.
Established in 1999 by Todd Sims and James Reichardt, Flavorus is a combination of over 5,000 partners and is the leading ticketing solution for EDM events including Electric Daisy Carnival, Hard Events, and Pacha NYC.
Todd Sims, CEO of Flavorus , said, “It’s been incredible to watch SFX build the global platform for electronic music and we are excited to be a part of it. Being able to rapidly build our company globally and develop our technology platform to support the growing SFX group is a great opportunity for Flavorus.”
SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture.
SFX operates Beatport as well produces and promotes a growing portfolio of live events that includes Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance, etc.
“We are excited to have Flavorus join the SFX family,” said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. “We are building a new, contemporary model for ticketing and their strength in complex technology, self-serve platforms and promotion will be very helpful as we introduce the next generation of ticketing experience to the Music Industry.”