In the next few months expect to see more from 7UP and Tiësto. Tiesto announced that he will be partnering up with 7UP on 7 different festivals throughout the year. The Vice President of marketing at Dr Pepper Snapple Group said that “fans of EDM are a passionate and tight-knit community always on the edge of electronic music discovery. The music and the incredible productions at the festivals are at the core of the EDM lifestyle, and we want to help fans connect even more closely with the experiences they love.”
While Tiesto said that he “wanted to become a DJ from the moment I first heard dance music and it’s become my life’s passion. My goal is to spread the music and share my passion with fellow EDM fans around the globe. Now with the support of 7UP®, we’re literally going to light things UP at the best EDM festivals and events across the U.S.”
