RVCA The brand has always been in the fore front of bringing art, music and movement in the forms of various subcultures, a collaboration of sorts, a lifestyle within itself. Now with the merging of all cultures to one. RVCA will be forging relationships with the electronic music industry from events, collaborations, to searching and adding ambassadors as RVCA advocates.
RVCA is the brainchild of company founder and president, PM Tenore. Transcending the boundaries of traditional action sports Apparel. RVCA is a design-driven lifestyle brand free from passing trends. PM Tenore’s intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been
RVCA’S ARTIST NETWORK PROGRAM (ANP) A VENTURE ESTABLISHED TO SHOWCASE THE TALENTS OF ACCOMPLISHED AS WELL AS UNKNOWN ARTISTS WHO INSPIRE OUR GENERATION AND PUSH THE BOUNDARIES OF CREATIVE EXCELLENCE.
established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art, music and fashion as represented through the balance of opposites and how they coexist: Water; Oil; Air; Land; Destruction, Industrialization; Art; Science; Foreign; Domestic; Order; Chaos; Past & Present.
“IT IS ABOUT TODAY, TOMORROW AND LIFE AS THE BIG PICTURE. IT IS ABOUT INSPIRING OUR GENERATION, PROVIDINGSOMETHING OF SUBSTANCE AND CULTURE AND ABOVE ALL DOING IT WITH INTEGRITY AND AS A UNITED FAMILY.”