While EDM music continues to grow, thrive, and develop, the EDM lifestyle blossoms as well with an ever-growing demand for new styles and ways for fans to express their support and celebrate their unique passion. DJ CRNKN (Mad Decent) sought and partnered with a clothing brand that he felt separated him from typical style: Differ Clothing. This new relationship helps introduce EDM to a unique style that is beginning to garner attention from the masses.
“”Differ Clothing is about encouraging the concept of embracing one's uniqueness and being themselves instead of giving in to the mainstream norm,” says co-founder Ace Lahli. “There is no specific style or design behind the brand. It is instead a brand that sheds light to objects and styles that may otherwise be misinterpreted or misunderstood, such as with the use of floral designs. The separation from your regular clothing brand and Differ Clothing is what gained CRNKN'S attention and support to Differ,” Lahli added.
Look out for CRNKN and other DJ's wearing Differ clothing in the near future and find these and other products at http://www.differclothing.com/ or follow Differ on twitter @DifferClothing or facebook. Here is a picture from Crnkn on istagram of a Differ floral tee: