Born in 1998, Avesta Shad's entrance in the House/EDM scene is an intricate tapestry of passion, dedication, and innovation. A Montreal native, Avesta’s artistry transcends the boundaries of traditional music-making, and instead integrates his rich background in digital marketing, allowing him to approach his work with a unique and refreshing perspective.
For Avesta, he doesn’t see music as a potential path to stardom; he simply revels in the intrinsic happiness derived from creating music. He’s also firm in his stance that entering the artists’ shoes and expanding his creative arsenal will only propel him to become more experimental in his marketing decisions. After all, he’s quick to remind us, “The majority of people play and practice music while not necessarily making it a career.” This sentiment is reflected in his eagerly anticipated song release, after which he’ll dive back into his day job in marketing.
One might wonder what sparked Avesta’s drive in the world of EDM? The answer lies in his admiration for Moody Jones. The influence of Moody, a decorated marketing executive turned musician, on Avesta's career trajectory is palpable. Moody’s successful dance remixes for globally renowned Afrobeat such as Ayra Starr, Fireboy DML, and BNXN (Fka Buju) serves as a beacon of inspiration for Avesta. His debut single “Rock The Party” holds a special place in Avesta’s heart, as he was able to clinch Moody Jones as a feature for his first official release.
Beyond his own music, Avesta's multifaceted career in the industry is notable. His successful campaigns as a recurring digital marketing partner with record labels such as EMPIRE, Alamo, Rostrum, and more highlight the consistency of his abilities no matter the variables. For Avesta, leading digital strategies for ‘WASTE' by Kxllswxtch, which recently clinched the RIAA gold record certification, stands tall. He also takes immense pride in uplifting emerging artists, showcasing his commitment to the broader music community.
In conclusion, Avesta Shad is more than just a musician. He's a passionate artist, an astute marketer, and a vivid representation of the modern music landscape where passion meets profession, and joy intertwines with ambition.
Listen to Rock The Party on all streaming platforms.