Electronic dance music, or EDM, has always attracted listeners for its cutting-edge and refreshing electronic vibes. Norway, as a country, never features much on the global map of EDM music as a whole. However, now there is a chance the country might be known for its melodious contribution to world music because of the EDM sensation Facading. Nikolai Håland, aka Facading, is one of the top EDM producers from Norway, setting the internet on fire with his mastery over the mid-tempo genre. With millions of streams across various digital music streaming platforms, Facading is slowly stealing the global EDM scene limelight for all the right reasons.
Facading is a well-known name in the EDM space in Norway. So far, he has garnered over 20 million streams on Spotify and more than 50 million on all digital platforms combined. There is hardly any other producer in the country who can match the popularity of Facading when it comes to EDM. With over 320K monthly listeners on Spotify, Facading has become unstoppable in his niche, dropping back-to-back hits for his fans.
Currently, Facading is signed under one of the biggest music record labels in the UK, NCS. Besides releasing several hits under NCS, Facading has also dropped some popular tracks with Trap Nation, the biggest curator on YouTube with over 30 million subscribers. In an industry that thrives on new trends, Facading has managed to stand out by going against the flow. He is an artist who never blindly chases trends but does what he enjoys most. Facading loves to have fun with music, and this has shaped his unique style.
Facading is known for his distinct take on the mid-tempo score to produce intoxicating rhythms. He stands out for his archetypal, dark electronic vibes and seamless transition from slow pitch to roof-touching vocals. Facading's music offers everything and more of what listeners expect from EDM. His music has a rhythmic craft, an emotional factor, and above all, solid bass lines that will make anyone dance. Facading’s enchanting voice not only makes his songs deeply engrossing but soul-soothing as well.
Some of Facading’s smash hits include “You and Me,” “Crossed The Line,” “Walk Away,” “Freefalling,” and “Tonight.” Despite having the gifted skills of a producer and a refined sense of music, finding his space in this extremely competitive industry was not easy for Facading. He initially struggled to pave his way into the space as a budding artist seeking an audience. However, Facading overcame this challenge through valuable industry networking and working hard on his craft to become better with every new release.
As an artist who made his way into the music industry without any guide or mentor, Facading always emphasizes being original. His advice to aspiring talents is to never be a cheap copy of a trend just to be in the limelight. Trends fade, and so does fame. It is always a good idea to be original and create a niche audience who will become loyal followers. Facading also believes that being in the company of the right people who share similar ideas and enthusiasm can also motivate you to work harder towards your goals.
Facading will continue producing more refreshing and unique EDM tracks, adding a few more millions of streams on his digital platforms. He is also looking forward to performing at some of the top global music events in the coming years, enthralling his fans with his foot-tapping EDM.