In a whirling collab of epic proportions, Thailand’s 22Bullets has teamed up with famed Chinese singer/songwriter Tia Ray for the serene new single, “It Isn’t Me.” The record also includes production from world renowned, KSHMR, who was eager as ever to release this record on his very own Dharma label.
“It Isn’t Me” brings a sweet blend of fierce vocals, catchy pop hooks and exotic melodics, highlighting the standout production talents of 22Bullets along the way. “It Isn’t Me” brings it all together. 22Bullets knows his way around electronically driven pop tunes as well as powerful house drops, and lets the record combine the best of these worlds. As soon as the song opens with moody chords and uplifting percussion, Tia Ray’s vocals take the lead with crystal clear lyrics, building towards a chorus that blends perfectly shaped hooks with a deep, bass driven dance groove.
This is pop music in its most essential, contemporary shape, taken to the next level by envelope pushing productions
not in the least thanks to label boss KSHMR, who connects the song with wonderful layers of sound design and backing melodies. His contribution brings an extra spark to this already stellar production, adding an extra dose of flare to this already exhilarating effort. The result couldn’t be more impressive. “It Isn’t Me” has the potential of a global radio and streaming hit, thanks to its compelling melodies, outstanding vocals, and sparkling production.