Cutesy Japanese-inspired lullabies collide with unexpected samples and classic four-on-the-floor bass house via Ibranovski's charming “Kawaii.” “Kawaii” arrives following Ibranovski’s recent Dim Mak debut single “Mi Eye,” off the back of a phenomenal 2019, which saw the Dutch producer play a series of life-changing shows in Japan.
“I toured Japan for the first time last year, where I was overwhelmed by the kindness and love people share there everyday,” states Ibranovski. Inspired by the local culture and his powerful interactions with Japanese fans, he decided to pen a love letter to Japan in the form of “Kawaii.” “I wanted to translate this experience in this record where I manifest the Kawaii culture in a pleasant way…” It's also a song about purity and innocence, representing inspirational figures in our lives. “I think about great people while listening to this song,” Ibranovski adds.
Boasting support from names such as Afrojack, Dimitri Vegas & Like Mike, Ibranovski is a Dutch producer who rose to prominence working the bigroom circuit. Seeking a deeper connection to his music, in 2016 he zeroed in on house music and began to develop a purer sound. Incorporating low end vibes with funky house rhythms, Ibranovski coined his emerging movement “Ghetto Mainstream” and he hasn’t looked back since. Between then and now, Ibranovski prominently displayed this new sound across six volumes of Ghetto Mainstream EPs on labels including Tchami’s Confession imprint, Martin Garrix’s STMPD RCRDS and Spinnin’. The Dutchman’s signature sound and techniques have helped establish him as one of the most influential new beat makers in recent years. With such dexterity amongst his numerous releases, the lone constant is the sheer energy ingrained into every single one, producing dancefloor hits for years and years to come…