Ultra has expanded to a worldwide brand. Multiday festivals and events are taking place all over the world under the Ultra brand. One of the newest additions to the Ultra family was Ultra Beijing, but it seems that the festival has run into some issues with local government. I am not going to lie, the language barrier in all of these developments has made finding information difficult. It appears for political and/or permit reasons the site of the festival which was to take place this weekend was not approved.
Ultra Beijing Club Takeover
Instead of letting this 11th-hour development stop the festival from taking place at all, Ultra has come up with an innovative solution. Beijing is home to some of the most impressive clubs in the world. So why not utilize them? That is the question Ultra found itself asking upon receiving the crushing news.
Ultra has managed to lock down three of the best clubs in Beijing to host every single artist on the line up over the dates of the festival. The clubs 1/3, Sir Teen and Circle will host all of the artists who were billed over the original dates of the festival.
Fans now have a new appreciation for the concept of set conflicts. Instead of deciding which stage to attend, they will now have to decide which club to attend. While this is obviously a pretty terrible turn of events, our hats are off to Ultra for scrambling at the last minute to give attendees an experience close to what they were promised.
Check out the new schedule in the tweet below as well as the official statement from Ultra.
— Cisco De Sol (@ciscodesol) June 13, 2018