R3hab and Krewella Release Future Bass Charged Single – ‘Ain’t That Why’
Every time I sit down to review new music on Thursday night, I tend to jump through tracks. I skip the intro and immediately see if the meat of the tune is good enough to listen to entirely. I did this with ‘Ain’t That Why’ and when I heard a future bass drop, I immediately started to cringe. Future Bass has been done a lot and it is difficult to produce something that is both original and captivating in the genre. That being said, I continued to listen and thank god I did. ‘Ain’t That Why’ has a depth many future bass tracks lack.
Krewella supplying the vocals to the track elevate it to a new level. Making the vocals the star of the tune was a wise decision, as the gorgeous lyrics balance out with the drop which is more or less a run of the mill future bass arrangement. Overall ‘Ain’t That Why’ is a beautiful take on something that has been done in spades. So bravo to both R3hab and Krewella for taking something stale and injecting some original class into the mix.
Two Genre Veterans Finding Common Ground
By the time ‘Ain’t That Why’ dropped, both R3hab and Krewella had already built serious catalogs on opposite ends of the dance music spectrum. R3hab had spent years cranking out big room and progressive house anthems, while Krewella made their name on aggressive, vocal-forward dubstep and bass records before evolving into a more melodic, pop-leaning sound of their own. Future bass ended up being the perfect meeting point for both of them, a genre built around exactly the kind of emotional vocal hooks that Krewella specializes in.
The track picked up solid coverage from outlets across the dance music press at the time, and it’s easy to hear why — it hits that sweet spot of being accessible enough for radio while still carrying real production depth in the drop. It’s also a good example of how a collaboration between two well-established acts doesn’t need a flashy gimmick to work. Sometimes it really is as simple as one artist finding the right vocalist to carry a song they already believed in, and R3hab clearly knew exactly who to call for this one.
