Justin Kleinfeld and Lawrence Lui are two of the biggest names in the dance music industry that you as a fan may have never heard of. Kleinfeld is the president and founder of Rephlektor PR who handle some of the biggest clients in dance music including Armin van Buuren, Above & Beyond, Avicii, Flux Pavilion & dozens more. Lui is one of the most successful dance music professionals on the planet, Lawrence Lui has worked as sr. director of marketing at Astralwerks/Capitol and Island Records, leading campaigns for artists like Swedish House Mafia, deadmau5, The Chemical Brothers, Eric Prydz, Porter Robinson, Moby, Hot Chip, Sam Feldt, Mat Zo, Basement Jaxx and Pet Shop Boys.
Now the two have combined their experience and expertise to from a new full service music company named Bampire. Simply put, Bampire is an artist services company that offers all the services of a label, without the needing to be on a label.
This is an innovative approach to artist management that is needed to fit the evolving music industry. On speaking about the new company Kleinfeld said:
“We saw there was a need for independent artists, big and small, to have the full-menu services of a label, without necessarily needing to be on a label. The business model itself is ambitious and reflects the changing landscape of the music industry, where artists can develop followings outside of the label system but still with the marketing acumen of professionals. We’re essentially bringing the best of both worlds together for artists.”