Preview W&W’s New Trance Collab with Armin Van Buuren Under New Alias
True W&W fans know the “Kings of Big Room” didn’t start out making Big Room House, but were well respected Trance artists first. After having formed as a duo in 2007, W&W released many Trance tracks up until around 2013 when they made the switch to Big Room. In between then, they had released many singles and even a full album on Armada Music called ‘Impact’. However, they’re best known in the Trance Community for their track, ‘Invasion’, which was the ASOT 550 Anthem.
Rumors have been going around for awhile about a possible return to Trance Music for the Dutch Duo, and they confirmed on Hardwell On Air Episode 300 that they were starting a new side project. Fans were ecstatic and the new name was finally revealed in the Phase Two Lineup Announcement for Ultra Music Festival 2017. W&W was noticeably absent on the list, but when fans inquired Ultra about it, Ultra responded “look closer… ;)”. After checking the list, fans were able to decipher that the never before heard about DJ, NWYR, is W&W’s new side project.
W&W, or shall we say, NWYR, have taken to Twitter to say that they have lots of new music coming, and here’s a preview at one of their new tracks, a massive collaboration with Trance legend, Armin Van Buuren.
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NWYR’s Debut Single Dropped As A Self-Titled Statement
The Armin collaboration teased here ended up being NWYR’s actual debut single, released self-titled as “NWYR” in March 2017, right around this same window. Rather than easing into the alias with a smaller release, W&W went straight for a marquee collaboration with one of trance music’s most respected names to announce the project, a move that instantly gave NWYR credibility with the trance community they were trying to win back after years of being known almost exclusively for big room anthems.
It’s a smart bit of career management too, since splitting off a dedicated trance alias let W&W keep their commercially dominant big room sound intact under their main name while still scratching the creative itch to return to the genre that built their reputation in the first place. Plenty of producers have tried similar alias moves over the years, but few launched with a partnership as immediately credibility-boosting as pairing with Armin van Buuren straight out of the gate.
