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Spotify Continues Video Experiments, New Content Plan

Matt Baxter, Spotify‘s global head of original content, compared the current state of his company to a “rambunctious teenager getting ready for college.” Baxter was also a former head of branded video at Buzzfeed.

The streaming service titan (Spotify) is in the middle of a prosperous yet competitive final quarter. They're looking into “video experiments” and a “new content plan” according to a new report. This includes looking into “different genres, formats and lengths of programming” as part of a new strategy.

He added, “This is a big bet for the company. I think across the entire company they realise that original content is a way to create a better value proposition for our users.”

Besides ownership and licensing, they are also looking to “identify what we think is going to resonate with our audience based on our data.”

The company has been studying YouTube and what to make the right length of an upload.

He admits they are “evolving” and their will be “bumps along the way,” but judging by his comparison to this being like a jump from college, there's going to be some serious upgrades and new steps for Spotify.

Read the full report from DigitalVEurope

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