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3LAU Ultra Music Festival
3LAU Ultra Music Festival
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EDM News

Bandcamp Launches Subscription Service, Upgraded Features

Bandcamp is one of the top alternatives to Soundcloud as far as buying or downloading music from electronic producers. The service started their music store in 2008 and earlier this year, Bandcamp announced over 100 million dollars in total music sales since their inception. This company still has a bright future and now they will be launching a subscription service that still incorporates their “pay what you like” purchase option.

Bandcamp released an official explanation on their blog (read it here) about some of the upgraded features and how to navigate their site. They've been highly successful with a product based around “frictionless sharing”… an idea that relies on positive feedback from users and their activity. This will continue.

“This high-friction approach to sharing works. During our beta, fans who created accounts increased their spending by 40% on average, and the small test group now drives as many sales to artists as all Twitter traffic to all Bandcamp sites combined.”

Bandcamp has a loyal platform. Their support has continued to grow in bunches. Their numbers have doubled each year leading up to this announcement. As fans become more familiar with their service and the uniquely different layout, things could change for Bandcamp in a very positive way with this new upgrade.

Bandcamp takes 15% of income that musicians earn from selling music, merchandise and subscriptions – and then go down to 10% income once they reach $5,000 in total sales.

Read more here from Digital Trends.

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