Steve Aoki Offers Discount for Neon Future I
Ultra Records has just tweeted that anyone who has purchased a track from Steve Aoki’s new album, Neon Future I, can now preorder the complete album at a discounted price.
If u got any tracks from @steveaoki's #NEONFUTURE, complete your preorder for a special price! http://t.co/DQRuugc3NJ pic.twitter.com/8J5jQDftCK
— Ultra Music (@ultrarecords) September 27, 2014
If u got any tracks from @steveaoki's #NEONFUTURE, complete your preorder for a special price! http://t.co/DQRuugc3NJ pic.twitter.com/8J5jQDftCK
— Ultra Records (@ultrarecords) September 27, 2014
Steve Aoki’s Neon Future I is expected to be released September 30th through Ultra Records. The album features collaborations with a variety of artists such as Fall Out Boy, Flux Pavilion, and will.i.am among many others. The September 30th release date has been changed from the original, Aug. 12. However, the new release date of Neon Future I also means that his Madison Square Garden show will be rescheduled. That date has not yet been announced.
Beyond Fall Out Boy, Flux Pavilion, and will.i.am, the Neon Future I tracklist ended up stacked with names, including Waka Flocka Flame, Kid Ink, Machine Gun Kelly, Afrojack, Chris Lake, Tujamo, and Bonnie McKee, making it one of the more eclectic guest lists of any dance album that year. Fall Out Boy’s Patrick Stump and Pete Wentz turn up on “Back to Earth,” a track that leans a lot more rock than the typical Aoki festival stomper, showing off just how far he was willing to stretch the album’s sound.
The “Neon Future” concept was never meant to be just an album title, either. Aoki built the whole series around futurism and transhumanism, even bringing in voices like futurist Ray Kurzweil and biomedical gerontologist Aubrey de Grey for spoken interludes, tying the party-ready production to bigger ideas about where technology and humanity are headed. It’s a pretty ambitious swing for a record that’s also stacked with big room bangers and pop features, but that mix of brainy concept and dancefloor chaos became something of a signature for the “Neon Future” series that followed with additional volumes in the years after.
Check out Steve Aoki on SoundCloud for some album previews, including remixes of his latest hit ‘Rage the Night Away.’
Discount preorder pushes like this one are a pretty smart move on the label’s part too. Instead of just leaving early buyers who grabbed a track or two out in the cold once the full record drops, Ultra rewarded that early support with a cheaper bundle rather than making fans pay full price twice. For a record with this much star power packed into the credits, that kind of goodwill probably didn’t hurt sales heading into release week.
