Billboard has partnered up with Twitter and it will use data from millions of tweets everyday to identify the emerging artists and tracks. Billboard Twitter Real-Time Charts, which will launch in the coming weeks, will combine Billboard's authority in charts with Twitter's public, real time data to redefine the way music success is measured.
A Twitter Amplify partnership has been signed and it will help distribute the chart to custom in-tweet charts (beyond Billboard.com) and video round ups of the week in music. These charts will display top tracks being discussed at the moment and over an extended period of time on Twitter, as well as surface the most talked about and shared songs by new and upcoming acts. The chart will live on Billboard.com and will also be shared through Billboard’s Twitter account, @billboard, multiple times a week.
“Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers,” said Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media. “The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business.”
“Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform,” said Bob Moczydlowsky, Twitter’s head of music. “We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time.”