Publicist Toby Andrews will be senior marketer on the EDM Team with Sony Music Entertainment, based in London. His official title at Sony will be senior manager, International Electronic Music Marketing and he will be part of worldwide marketing plans for electronic artists.
“I've had the opportunity to work with some of the most talented people in electronic music during my five and a half years at Get In and am excited to bring this knowledge and expertise with me to Sony Music,” stated Andrews.
Starting as an intern with the U.K. PR firm ‘Get In', over five years Andrews worked his way up to COO. There he managed the international press covering the biggest festival in the world, the famed TomorrowLand in Belgium. He has also ledd campaigns for Avicii, Martin Solveig, and Porter Robinson amongst others during prime growth periods of their career. His experience is sure to be an asset for Sony.
Adam Granite, International Executive Vice President for Sony Music said, “We are thrilled Toby is joining us at Sony Music. As we continue to focus on the EDM genre, he is a perfect addition to our team. I have no doubts he will make an immediate impact with several key releases over the next few months from around Europe.”
