Acclaimed electronic dance music producer, 3LAU, groundbreaking blockchain entertainment studio SingularDTV, and the largest independent festival promoter in the US, Prime Social Group, have joined forces to change the way fans experience live music forever. Uniting the worlds of entertainment and technology the partners will launch the first-ever “blockchain-powered festival network,” appropriately titled OUR Music Festival [OMF].
The first OMF event will take place at San Francisco’s Civic Center Plaza on October 20 and will feature multi-Grammy winner Zedd and Platinum selling hip-hop artist Big Sean. The bill will be rounded out by some of the hottest names in hip-hop and EDM and will be announced in the coming weeks.
OMF partners include digital marketing firm CrowdWaves, AM Only founder and Paradigm partner Paul Morris, as well as agency power players Lee Anderson, Hunter Williams and Sam Hunt.
After exploring the potential synergies between blockchain technology and the festival business, the partners have identified solutions to mitigate ticket inflation, counterfeiting, scalping, lack of consumer control and dozens of other inefficiencies that plague the industry. The OMF team ultimately believes that festival creators must place more power in the hands of fans to spark a necessary evolution of the live music space. Future editions following this year’s launch will see OMF leveraging the power of Ethereum and smart contract technology even more. Fans could earn crypto-currency simply by participating in the festival ecosystem, thus providing value. As the tech behind OMF develops, fans may redeem OMF Tokens for tickets, VIP upgrades, exclusive access, merchandise, food, beverages, and more at future OMF festivals and partnered events.
In the long term, the OMF team is building technology that will enable token holders to influence festivals themselves, from the lineup to location. Following the inaugural event, the OMF Token will be available publicly, and the team will announce its partnerships with artists & festivals around the world.
OMF CEO Justin Blau (aka 3LAU) remarks “The blockchain space is littered with promises that lack real-world application. We’re throwing our first event this year to show our commitment to inciting change. While it will take time for OMF to reach its full potential, our team has studied blockchain-layered applications and legal compliance for years to facilitate realistic steps toward decentralization.”
Prime Social Group Co-CEO + Founder Adam Lynn states “With over 900 concerts and 50+ festivals produced in our career at PSG we've learned all the positives of this amazing industry. We've also found some room for improvements and with the team of incredible partners and technology experts, we are going to break down some barriers that we never would've thought had been possible. OMF will revolutionize the live events business in a major way and I am ecstatic to be part of the team leading the charge.”
SingularDTV CEO Zach LeBeau adds “It takes vision and grit to bring something as special as OMF to fruition. With so many projects focused solely on their ICOs, being able to have a music festival this year itself is a huge step for all of us. OMF is here and now ― it will only get better in the future with increased features and functionality.