Earlier this week, HARD Events released a short film to announce the HARD Summer lineup. The trailer boasted about bringing on more women DJs this year, but the trailer missed its mark.

The trailer boosted crude jokes about placing fake boobs on male DJs, such as What So Not, Party Favor, Kayzo and Claude VonStroke. Many people claimed that the video was “tonedead” and was incredible sexist itself.

Annie Mac chimed in by saying:

Gary Richards, founder of HARD Events, issued an official statement to FACT regarding the events. Read his statement below:

“Here at HARD Events we are here for everyone. The HARD Summer trailer was created as a satirical piece to raise consciousness at a time when equality issues are of utmost importance. Our goal is to promote good music and we are trying to give women more of a platform at our festival.

My intentions here were only to help, not offend anyone, in supporting Agata’s vision and message. I understand that she does not speak for all women and how people could be upset by the trailer. There is always a risk of misinterpretation when satire is used, but we felt it was right to let her express herself and have creative control over the piece. We want to extend a sincere apology to those who were offended.

We hope the conversations started by this piece bring the change we intended and we will continue to be a champion for Women’s rights within our community and world at large.”