At the Sirius XM Lounge in Miami, we had a chance to sit down with Borgore one of the most prolific and trend setting names in dubstep over the last few years. He opened up to us about the exhausting, but reward life of touring, his role as the head of his record label Buygore, and a few other special surprises. Take a look below and dive inside the mind of Asaf Borger.
How does it feel to be back in Miami for music week this year?
It’s my holiday. It’s a holiday for all of us in electronic music. We love to come here every year and enjoy the week with one another.
Tell us a little more about the Buygore showcase you have going on here this week.
Well it’s a dual effort with Getter and I and he is bringing the Trippy Burger talent to the show as well. It’s going to be crazy. We’re bringing a lot of wild and very skilled musicians with us. It’s going to be very lit.
Tell us a little more about what it’s like to run a record label and be in the role you have at Buygore.
If you want to run a record label, my advice would be not to. It was very relevant about 5-6 years ago, however today the way I see it is that you don’t need to sign with anyone. Sell your music by yourself and be the artist you want to be. Take 100% of your royalties, use your own social media, you don’y need anyone else to be yourself. Back in the day, I wanted to start Buygore to help people, but nowadays the industry has grown to a place where you don’t need any help.
When it comes to your label, how do you balance advising an artist you work with while still allowing them to be the artist they want to be?
I am never going to tell anyone to change anything about themselves as an artist. Do whatever the f*ck you want to do. We’ve been lucky enough to have had some huge names come through the label and we are really happy to see them succeed for themselves and their own passions.
Tell us more about the tour you’ve been on.
Touring is exhausting. However, it’s also amazing. Everything has two side to it, and what I really enjoy seeing on tour is the crowd reactions to the heavier side of dubstep. It seems that everyone is moving that way because that’s what the kids want to hear this year. Dubstep is cool again, and that makes me very happy.
Are there any up and coming artists that you see taking a place at the top of electronic music in the close future?
It depends on what genre you are talking about. There is a huge movement in dubstep right now with a crazy amount of producers who are making some seriously experimental, but fire sounds. On my label we are working on a big compilation with a bunch of kids you have never heard before who are just creating some really mind blowing sh*t.
When you come to music week, do you see bass music deserving more of a role here or do you think that it should stay in the underground in order to stay pure?
Everything is where it should be. Trying to keep dubstep underground is bullsh*t in my opinion. If the people want to hear dubstep then you better play some dubstep. If they don’t want to hear it, then it won’t look for it. Most people down here are here to listen to Calvin Harris from like three years ago. Which is not a bad thing, that is some incredible music. At the same time, Marshmello sold out yesterday, tonight Getter and I are playing, Jauz and Zeds Dead are throwing down tonight, 12th Planet and Datsik are playing tonight as well. There’s a lot of bass music here if it’s what the people want. Everything has it’s place.
Tell us your thoughts on the riddim scene and how it is finding it’s place within dubstep.
I f*cking love it. At Buygore, we work with a kid name Xaebor who absolutely blows my mind. There’s a lot of kids out there like Answer, Sudden Death, and a ton of other kids in riddim who are bringing some serious old school vibes back to dubstep. The whole dubstep movement that came out after Skrillex was exactly that, everyone wanted to sound like him. A lot of the same kick and snare patterns etc. When it comes to riddim, it brings back some of the swing to dubstep. It’s rolling it has a lot of consistent rhythm behind it. I really dig the entire scene. I’m actually producing a riddim song right now and have been getting great responses back from people I’ve been sending it to so make sure to look for that later this year.