This summer, August 4th-7th to be exact, Transylvania will become one of Europe’s most coveted capitals of electronic dance music. UNTOLD festival will bring over 150 internationally acclaimed artists to Cluj-Napoca in Romania. Among them are the current Top 5 DJ’s in the world featuring, Armin Van Buuren, Martin Garrix, Tiesto, Dimitri Vegas & Like Mike, and Hardwell. Alongside the five headliners, artists such as Afrojack, Faithless, Galantis, Fedde Le Grand, Nervo, Dannic, W&W, and many more will take the stage. It's a rather impressive undercard. You can check out all of the artists below.
The first edition of the UNTOLD festival was with a total of 240,000 visitors, and has already been awarded with the title for “BEST MAJOR FESTIVAL” at the European Festival Awards 2015. This year's edition of the festival wants to outdo the high expectations after their very impactful debut in 2015.
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Pay with Blood
An original “Pay with Blood” marketing campaign was initiated by the organizers for the first edition which turned out to have a very big and most of all positive impact on the community. In addition to generating awareness for the scarcity of blood donation in Romania, a total of 1,500 people donated blood, saving the lives of over 3,100 people. In Romania, only 1,7% of the population donate blood, making Romania among the bottom three countries in Europe in terms of blood donation. The ‘Pay with Blood’ campaign was nominated in 5 categories in the competition issued by Golden Drum and won 2 Silver Drum prizes in the New, Innovative and Public Relations categories. Another award received for this campaign was from The European Awards for Creative Excellence, Gold in Media and Bronze in Public Relations.