It seems that Cadillac is trying to appeal to the youth as they bring in Fools Gold's A-Trak to promote the brand new 2015 Cadillac ATS Coupe. Here Cadillac says that they are “paying homage to their heritage, and celebrating their rightful place in the soundtrack of the American Dream.”
This isn't the first time EDM artists have transitioned into the commercial space as Hardwell has teamed up with Jeep, Flume has teamed up with Intel, Porter Robinson has teamed up with Apple and Diplo has teamed up with Doritos.
“Watch and listen as DJ A-Trak takes us on a musical journey that culminates with the first glimpse of the all new ATS Coupe.”
[Source: Frontliner]
